SimpleTire Responsive Website Design
SimpleTire Responsive Website Design
The SimpleTire e-commerce customer experience was struggling to meet key performance indicators due to UX-related factors.
The SimpleTire e-commerce customer experience was struggling to meet key performance indicators due to UX-related factors.
Using HotJar to observe user behavior, it was clear the home page would benefit from a redesign.
Using HotJar to observe user behavior, it was clear the home page would benefit from a redesign.
Establishing a collaborative working environmen with marketing and technology teams, we learned through Google Analytics that product landing pages were performing poorly, especially on mobile devices.
Establishing a collaborative working environmen with marketing and technology teams, we learned through Google Analytics that product landing pages were performing poorly, especially on mobile devices.
Another key initiative was resolving problems with product landing pages displaying the wrong product to customers clicking on Paid Listing Ads from a vehicle Google search.
Another key initiative was resolving problems with product landing pages displaying the wrong product to customers clicking on Paid Listing Ads from a vehicle Google search.
Our redesign and front-end process changes improved load times by 50%, raised conversion rates by 20%, and made SimpleTire accessible to a wider audience-resulting in a more satisfying shopping experience.
Our redesign and front-end process changes improved load times by 50%, raised conversion rates by 20%, and made SimpleTire accessible to a wider audience-resulting in a more satisfying shopping experience.
Assessing the mobile checkout experience helped prioritize list of UX changes to experiment with using A/B testing solutions, such as making coupon code entry field easier to find, adding service scheduling, and shipping to service provider.
