SimpleTire Product Finder
SimpleTire Product Finder
Traffic coming to the SimpleTire website through Paid Listing Ads (PLAs) on Google search results could result in displaying a tire that's not optimal for the user's vehicle.
Traffic coming to the SimpleTire website through Paid Listing Ads (PLAs) on Google search results could result in displaying a tire that's not optimal for the user's vehicle.
Users clicking on an ad after searching for a tire size or vehicle could land on a product page wihtout clarity that the tire was right for their vehicle.
Users clicking on an ad after searching for a tire size or vehicle could land on a product page wihtout clarity that the tire was right for their vehicle.
Goals:
Reduce customer returns and calls to customer support related to Google search issues
Inform users they may be viewing a product that may not meet their needs without negatively impacting KPIs
Offer users a clear call-to-action to resolve this issue
Confirm users are seeing a product that matches their needs