Process:
Interviewed Wayfair employees responsible for creating and managing promotional experiences to understand points of pain with the existing tool
Created rough sketches for navigational concepts and restructured information architecture
Consulted with the engineering team to learn what was feasible
Met with internal application UI design team to maintain consistency with new pattern library
Designed a prototype and reviewed with the user group to confirm changes aligned to mental model and workflow
Link to Sketch Cloud prototype:
Link to Sketch Cloud prototype

Link to Sketch Cloud prototype

Back to Top