Marketing and UX collaborated to evaluate the existing homepage. The new homepage needed to communicate the breadth of SimpleTire offerings, offer clear calls to action and promote new customer benefits. 
Goals for the new design from our meeting: 
• a dedicated area to message our value prop 
• merchandise products 
• merchandise deals (coupons, promotions) 
• messaging about the breadth offerings 
• clear calls-to-action to navigate to areas of importance 
• localization options 
• better content flow to a scrolling page
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