Partnering with our Director of Marketing, I learned most traffic coming to the SimpleTire website was through Paid Listing Ads (PLAs) on Google search results. Users would click on an ad after searching for a tire size or vehicle and land on a product page, but users weren’t clear if that product was good for their vehicle.
Goals for the new design were:
• Reduce customer returns and calls to customer support related to Google search issues
• Inform users they may be viewing a product that may not meet their needs without negatively impacting KPIs
• Offer users a clear call-to-action to resolve this issue
• Confirm users are seeing a product that matches their needs
User arrives on landing page from a Google search that informs them the product may not be good for their car. The call-to-action ensures they find a product that SimpleTire can verify is a safe one for their vehicle.